Archive - The Burning Bed

Boring Mattress Co.

A new mattress brand offering a no-nonsense, comfortable mattress that cuts through the hype.

Jan 22 •

January 2023

End of a 40-year era of cheap capital in the mattress industry. Post-disruption Serta Simmons Bedding greets a new beginning.

Jan 28, 2023 •

Tuft & Needle X Serta Simmons Bedding, Chapter 11

Jan 24, 2023 •

Disrupting the Disruptors

Story of the $250 green tea mattress. The greatest economic arbitrage in the mattress industry you probably haven't heard of.

Jan 19, 2023 •

Future of a Tempur-Owned Mattress Firm

What happens if mattress companies vertically-integrate at the highest level?

Jan 11, 2023 •

December 2022

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